The idea of digital signage is to communicate messages across a broad spectrum of people, though specifically to a target audience. Organizations, such as businesses, medical facilities, retail outlets and sporting venues have benefited from this form of broadcasting.
Corporate communications provide a professional image to their customers and employees, whilst entertainment organizations promote future events and fixtures, all whilst including the all important advertisement for additional revenue. This is where digital signage differs from the traditional posters and hoardings. It is a flexible media to work with, as dynamic content plays a huge part of the advertising campaign.
Other considering factors are:
• Various mounting fixtures to suit the location; floor standing, wall mounted or ceiling hung brackets
• Interactive or non-touch screens
• Networked or stand alone options
• Indoor or outdoor screens and media players – there is an important difference!
The environment will dictate which digital screen is best suited to the needs of the location, however there is are few limitations. Addressing the communication requirements for a promotion can be solved by these innovative digital signage screens as they appeal to the many demographics of society.
The format of the content is up to the promoter and whether it is created in-house or an external professional produces a masterpiece of an advertisement, depends on the budget and capabilities. There are many internet businesses or indeed software to create professional content.
So, of the other options to consider, where is the screen going to go? Possibly in a waiting room, which could be wall mounted or by way of a ceiling bracket; outside a hotel lobby, which is open to the elements, so a specific outdoor digital signage screen could be floor mounted in a concrete base, which eliminates the risks of theft and because of the secure housing unit it is encased in, the potential threat of vandalism, or accessing the working parts is dramatically reduced. As a screen is specifically purchased for outside, the weather is a considerable factor. Options include a thermostatically controlled heating or cooling fan – depending upon which US state the location is.
Also, does your requirement call for interactive or non-touch screens? Depending on the product or merchandise you are promoting will depend on the suitability of the screen. Empowering the customer by giving them the facility to search, as on the internet, via a swish screen gives credibility to the campaign – who isn’t tempted to play with a touch screen, which adds weight to the advertisement.
Some of these solutions can cost less than a thousand dollars, some cost considerably more, the one we looked at was from www.lcdtvenclosure.com who supply education, religious and corporate organizations with digital advertising solutions.