The Great Recession to Drive the Great Innovation?
Economic historians tell us that slow economic times have yielded big successes for those willing to risk start up in hard times. Each of the following proves that point: Burger King, MTV, CNN, FedEx, Intel and Microsoft. Conventional wisdom is that startups–small, innovative businesses–are what ultimately grow the economy. They create a “new economy” with new products creating new markets and/or addressing new problems. Their efforts are boosted by technology—often overlooked by others or developed by themselves. We need to make certain that the current financial, economic and societal opportunities “reach out” to energy-related garage start-ups and micro-to-small ventures. These new enterprises may well prove to be the ultimate drivers for energy solutions and success. Sometimes large ships are just too hard to turn; we need to find and foster the jet skis of innovation.
Tags: alternative energy, Michigan alternative energy, renewable energy
Energy | Bruce Goodman | 15 December 2009 |
